No more than two members may reside outside City limits, with the stipulation that these two members must own or be an employee of a tourist-related business located within the City limits.
The Promotion Board makes recommendations to staff and City Commission as to the tourism promotion of the City of Alamogordo to visitors outside of a 50-mile radius of the city. One measure of advertising success is the increase of Lodger’s Tax received, FY18 saw an increase in the Lodger’s Tax revenue of over 10%. Lodger’s Tax has been on the rise since 2014 with an average increase of 6.5%. The budget for FY20 is $247,687, this may increase if we see that the revenue for the Lodger’s Tax is higher than estimated, the estimate was based on past performance and current trends.
The City of Alamogordo is a proud recipient of a New Mexico True Co-op Marketing Grant for FY20. The award of $38,762 is in matched advertising through the Co-op program.
In support of the Tourism Department’s mission to make New Mexico the primary destination for venturesome travelers, the Cooperative Marketing Grant Program (Co-Op) offers an avenue for tourism-related, non-profit organizations, local and tribal governments to attract visitors to their destinations and events through advertising. The Co-Op program allows you to leverage the successful New Mexico True brand, building on millions of cumulative brand impressions to draw visitors to your destination.
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